Dear readers, this application letter is for an internship as a ‘Sales & Events Executive’ with Peranakan Place Complex Pte Ltd. Just some background information on this company: Peranakan Place is a company dealing in fine dining and bars along Orchard Road.
The required specifications for this internship are:
Job Scope:
1. Solicit and service accounts
2. Promote event sales
3. Manage on-site and events
Specific projects/learning outcomes:
1. Ability to handle client in a tactful manner
2. Ability to response efficiently during unexpected turnout of questions during events.
Preferred Year of Study:
Year 2
Specific knowledge / skills required:
Visual Basic; Excel Macro
Application Letter:
My Name
14 Seventy-Eighth Avenue
New York, NY 54787
September 4, 2009
Elaine Chan
HR Manager
Peranakan Place Complex Pte Ltd
180 Orchard Road
Singapore 238846
Dear Ms Chan,
Internship - Sales and Events Executive
I am extremely interested in the Sales and Events Executive Internship as advertised on the NUS Career portal. I have a passion for event-planning and customer relations and I believe that Peranakan Place Complex will benefit from my contributions in these areas.
As indicated in my online resume, I am in my second year at NUS at present, pursuing a Double Major in Applied Mathematics and Management. Having frequently sought out marketing roles and opportunities, I am also experienced in marketing campaigns. I have been planning and organising several successful large-scale events, such as a welcome tea, as a committee member in Campus Crusade. I feel that these experiences have served to refine my event-planning skills as well as my management abilities. Moreover, having experienced it directly, I am acquainted with the pressure one faces when promoting an organization and managing events.
My double major has provided me with a thorough foundation in principles that affect businesses every day. Managing the tough rigor of the double major, as well as being actively involved in two co-curricular activities and volunteer work has made me into someone with a determined and resilient character. Furthermore, I am an enthusiastic and disciplined individual who embraces challenges, as evident from my heavy workload and multiple responsibilities in various fields. It is for these reasons that I believe that I am well suited to working in the fast-paced and intensive food and entertainment industry.
According to the job requirements, you need someone proficient in Visual Basic and Excel macros. Hence, I have taken the initiative to complete a course in Visual Basic, as I believe in the value of developing oneself to one’s full potential. This belief is evident in that I have recently completed a course in Microsoft Excel in order to improve my IT skills. As indicated in the resume, I am also proficient in Microsoft Word and PowerPoint and Adobe Photoshop. I am sure that such technical skills might prove useful for your company.
Being actively involved as a Toastmaster has trained me tremendously in being eloquent and confident when speaking to working adults, besides honing my communication and leadership skills. I feel that this is advantageous in that I would be able to effectively develop strong customer relationships for your company. Additionally, I am taking a university module on professional communication, through which my interpersonal communication skills have been improved. Therefore, I believe that I would be better able to handle clients tactfully without any avoidable miscommunication, a capability which is part of the job description.
I would deeply appreciate it if we could meet for an interview at your personal convenience. Please contact me via a phone call or an email according to your preference; my mobile number and email address are stated in the online resume.
I appreciate your consideration and I look forward to hearing from you.
Sincerely,
Ms. Abigail Yong
Enclosure: Online Resume